Analytics

Analytics (121)

Why It’s Important To Take Control Of Your Data In Today’s Marketing

Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it.

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Careers in Analytics: How to Succeed as a Growth Manager

According to the Harvard Business Review, every company needs a Growth Manager. A growth manager’s job combines data analysis, marketing, and product development to ensure that company is deploying products and campaigns that yield profitable results. It is the growth manager’s job to interpret these results and advise their peers on the successes and failures of a particular campaign in hopes to increase revenue.

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Does Your Company Have a Low Analytics Maturity?

Does your company have a low business intelligence (BI) and analytics maturity? According to an article published by Gartner earlier this month, there is an 87% chance that it does. The article entitled, “Organizations Have Low BI and Analytics Maturity”; Gartner investigates why so many companies have a limited BI maturity while including four different approaches to improve it.

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From Data Scientist to Data Hero: Interview with Iron Viz Champion Timothy Vermeiren

Tableau’s 11th Annual Conference concluded another successful conference at the end of October in New Orleans. Attendees got to attend data inspired break-out sessions, Tableau training, as well as networking events. One of the main events was the Iron Viz Championship – a competition between three finalists armed with a dataset and tasked with making the best visualization. Did I mention it was all in front of a live audience? I got to talk to 2018’s Iron Viz Champion, Timothy Vermeiren and asked him more about the championship and why he thinks data visualization is so important.

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Starting Out in Data Science

Not everyone needs to be a data scientist, but every company should utilize data to understand their business better. I spoke to Chad Rummel, Executive Director of the Society for Personality and Social Psychology (SPSP) about what data means to him and how his organization is using statistics to succeed.

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Tableau Conference: Why 2018 was the Best Year Yet

On October 22nd, 17,000 data analysts, data scientists, and developers descended on New Orleans for good music, delicious food and Tableau’s 11th annual conference. For the past 10 years Tableau has put together a data conference that brings together the Big Data community for four days of training, workshops, and networking.

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Four Steps to Make Your Business Intelligence Teams More Relevant

The world of analytics is changing.  Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend has evolved due to several factors including:

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Findings from “An In-Depth Look at Big Data Trends and Challenges”

It’s no surprise that big data is on the rise in businesses around the world. Companies routinely use big data to analyze common trends in their practice; enabling them to make sophisticated decisions to ensure their businesses prosper. According to Statista, an online statistics, market research and business intelligence portal; companies routinely use data to drive process and cost efficiency; drive strategy; and to monitor and improve financial performance. When used in these ways, data has the ability to save the company a significant amount of money because they are able to spend their money efficiently.

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From Mediocre to Excellent: The Skills you Need to Excel as a Data Analyst

Colleagues think of data analysis much in the same way they think about marketing. Which is everyone thinks they are data analysts. With little to no practice they can put together graphs and visualize data at the drop of a hat. When interviewing Dave from accounting he made sure you knew that he has Tableau reader on his desktop which totally means he’s one step away from Tableau certification. Karen from Sales also discussed her extensive knowledge when it came to Excel. Yes, that same Karen who emailed you a month ago and asked how a pivot table worked.

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