Big data is shaping your shopping experience every day, reports the Daily Mining Gazette.

In 2012 a writer for the New York Times named Charles Duhigg wanted to explore how retailers were using the data they had begun collecting involving customer purchases.

End users often feel overwhelmed by the idea of big data, IT can take steps to help end users get what they need from the data, reports Tech Republic. 

While 87% of organizations acknowledged in a recent report that data was an asset, only 25% of respondents said they felt prepared to make use of data, only 37% thought their decisions were made better with data, and a full 74% felt completely overwhelmed with data.

According to Purdue University, climate change scientists used big data and machine learning to understand the impact of reforestation.

Since carbon sequestration is such an important factor for mitigating climate change, it’s critical to understand the efficacy of reforestation efforts and develop solid estimates of forest carbon storage capacity. However, measuring forest properties can be difficult, especially in places that aren’t easily reachable.

Will big data be the key to making the Internet of Things truly useful, reports Gulf Business. 

When the phrase “Internet of Things” (IoT) was coined in 1999 by British technologist, Kevin Ashton, the world was still learning about networks and its novel capabilities.