Analytics (13)

Manage Smart Factories at Any Time, From Any Location

Manufacturing facilities are complex operations. By manufacturing standards, some of the “newer” plants are over 25 years old. It is also quite common that a plant built for one specific purpose years ago is used today by a different manufacturer making different products. Adding to the complexity, no two manufacturing plants in the world are identical. They are all different shapes, sizes, and in different locations. Heating and cooling systems at a plant in the California desert will react differently compared to a plant in Calgary, Canada.  


Salesforce's Purchase of BI Giant Tableau Proves that the Future is Data

On Monday morning, the tech world got shaken up when Salesforce announced they had acquired data visualization software, Tableau for a whopping $15.7 billion. “We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” co-CEO of Salesforce Marc Benioff said in a statement after the announcement. What started off as strictly a CRM (Customer Relationship Management) platform, it’s clear that Salesforce is looking to expand their influence to other industries such as data analysis – creating a product that has everything a company needs all in one software.


How Can Your Company Get the Most out of ROI

How do you measure ROI? If I knew the answer I would be a billionaire. It’s a question that has haunted marketing departments for ages.  ROI, or return on investment is a way for companies to use data to track how profitable an activity or campaign is. One would assume it would be easy- divide the campaign spend with the amount of business the campaign generated. Problem solved. End of article. Unfortunately, that’s not necessarily the case.


TV/Film Characters Breaking the Mold of What it Looks Like to Be a Data Scientist On Screen: Part 1

Data scientists and programmers come in all different shapes, sizes, races, and genders. But if that’s true, why hasn’t Hollywood caught on yet? I don’t know about you but I’m sick of seeing programmers depicted as the twenty-something shy, nerdy guy whose a recluse or the quirky chick who can only be described as eccentric.


Three Steps to Monetizing Your Data through Customer Intelligence

How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. You need to create a unique customer experience that separates you from your competition. This could be your customer service, return policy, quality of your product or services, or designing a bespoke experience.


Why It’s Important To Take Control Of Your Data In Today’s Marketing

Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it.


Careers in Analytics: How to Succeed as a Growth Manager

According to the Harvard Business Review, every company needs a Growth Manager. A growth manager’s job combines data analysis, marketing, and product development to ensure that company is deploying products and campaigns that yield profitable results. It is the growth manager’s job to interpret these results and advise their peers on the successes and failures of a particular campaign in hopes to increase revenue.


Does Your Company Have a Low Analytics Maturity?

Does your company have a low business intelligence (BI) and analytics maturity? According to an article published by Gartner earlier this month, there is an 87% chance that it does. The article entitled, “Organizations Have Low BI and Analytics Maturity”; Gartner investigates why so many companies have a limited BI maturity while including four different approaches to improve it.


From Data Scientist to Data Hero: Interview with Iron Viz Champion Timothy Vermeiren

Tableau’s 11th Annual Conference concluded another successful conference at the end of October in New Orleans. Attendees got to attend data inspired break-out sessions, Tableau training, as well as networking events. One of the main events was the Iron Viz Championship – a competition between three finalists armed with a dataset and tasked with making the best visualization. Did I mention it was all in front of a live audience? I got to talk to 2018’s Iron Viz Champion, Timothy Vermeiren and asked him more about the championship and why he thinks data visualization is so important.


Tableau Conference: Why 2018 was the Best Year Yet

On October 22nd, 17,000 data analysts, data scientists, and developers descended on New Orleans for good music, delicious food and Tableau’s 11th annual conference. For the past 10 years Tableau has put together a data conference that brings together the Big Data community for four days of training, workshops, and networking.


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