Big data

Big data (30)

Big Data Helps Bring Clarity to Less Obvious Economies

Big data is the leading buzzword among businesses and government agencies nowadays. No matter the industry in that a company operates, data is a vital resource that is changing the economic landscape. In government agencies, big data has helped avail information that can be used to in governance issues, inclusivity and to build sustainability. For a comprehensive agenda to be established, the economic and environmental data needs to be collected and analyzed to show patterns.

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Out of Sight- Out of Mind - Why Data Lakes are Vulnerable to Cyber Attacks

Data loss protection, anti-viruses, and endpoint security are just some of the technology available to defend against a cybersecurity attack. Organizations use these platforms to keep their existing data secure from potential threats. Often, this protection does not extend to information stored in data lakes. Because of this – information located in data lakes are vulnerable to attacks – a problem that hackers exploit when infiltrating data lakes.  

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Scale Back Your Use Of Big Data In Favor Of Accuracy For Better Results

Big data is now a topic of discussion in many boardrooms where most organizations believe that if they collect all data from different streams into their companies, they can apply analytics and they will, without doubt, gain significant value from it. However, although big data can have a massive impact on your business if data is gathered and used appropriately, it can also present a challenge if too much data is collected without regard to verifying accuracy. This article highlights reasons why you need to scale back your big data in favor of accuracy to realize better results.

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Did 2019 Big Data Predictions Surpass the Hype?

In 2018 there were numerous Big Data predictions from industry leaders. For instance, there will be a high demand for data scientists. Big Data will become more accessible. Information retrieval and NLP will see a surge in use. Now that we are in Q4 of 2019, did those and other predictions live up to the hype or go beyond industry expectations?

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Big Data is helping Alex's Lemonade Stand Foundation Fight Childhood Cancer

Data isn’t solely used by data scientists and analysts anymore.  Data is a currency that’s being monetized by marketers, recruiters, and sales managers to influence decision makers and stakeholders. One research organization understands this all too well. The need to analyze and interpret big data is now bleeding into the medical research field in hopes to drive results that will eventually lead to a cure for childhood cancers.

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New Frontier Data Solidifies Role in Cannabis-Related Data with Two Acquisitions

New Frontier Data, the leader in marijuana- based market research just expanded their presence in the cannabis community by acquiring not one but two different marijuana centered organizations. The DC-based company announced last week that they had acquired Zefyr – a data discovery platform for approximately $10 million. The merger creates what the companies call the “first marketing tech solution of its kind” in the industry.

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Is Big Data a Threat to Legal Confidentiality?

Many positive things have been said about big data. The increasing adoption of big data among organizations has however shown the downsides of this concept and technologies associated with it. Legal confidentiality is one of the areas that is under threat from big data. In the rush to embrace big data and opportunities that come along with it, we must never forget where we have come from. For instance, back in the early days of the dotcom boom, many internet businesses failed to address the most basic of things. For example, many forgot to secure their assets by following the correct legal procedures and intellectual property rights. As such, many lost their innovations.

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DoorDash Announces Data Breach Effecting Nearly 5 Million People

DoorDash announced last Thursday that they were the victims of a data breach which occurred on May 4, 2019. The food delivery business, whose competition includes Grub Hub and Uber Eats, stated in a blog post that over 4.9 million people were affected by the breach. Those affected include customers, merchants, and workers who signed up for the app prior to April 5, 2018. The company states that at this point they do not have any evidence that those who signed up after the April 5th date were compromised.

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'Winging it' Vs 'Statistical Reasoning' in Fantasy Football

Sports fans hearts got crushed while others jumped with glee this past Sunday as they rooted for their favorite football players across the nation. Those who joined fantasy football leagues prior to the season starting were no exception. Thoughts raced through everyone’s heads as the games progressed. Did they pick the right players? What happens if their quarterback was benched for an injury? Did they do enough to ensure they picked the winning team?

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Data: Integral Part of the Marketing Industry

“Let's work together to identify the ways we'll measure the effectiveness of my work,” Julie Igorevna, founder and digital superhero of Kur8 tells her new clients. Igorevna runs a digital marketing and PR boutique agency that enables tech start-ups to get their story heard. “We strive to help our clients find their creative voice through a variety of services.” So much of today’s marketing industry is driven by statistics that it practically goes hand and hand. Upon opening her agency, Igorevna knew she wanted to incorporate data in her business model to ensure that she could contribute to her clients’ success. “Our data shows that for every $1 spent on email marketing; $44 is made in return.”

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