Many positive things have been said about big data. The increasing adoption of big data among organizations has however shown the downsides of this concept and technologies associated with it. Legal confidentiality is one of the areas that is under threat from big data. In the rush to embrace big data and opportunities that come along with it, we must never forget where we have come from. For instance, back in the early days of the dotcom boom, many internet businesses failed to address the most basic of things. For example, many forgot to secure their assets by following the correct legal procedures and intellectual property rights. As such, many lost their innovations.

DoorDash announced last Thursday that they were the victims of a data breach which occurred on May 4, 2019. The food delivery business, whose competition includes Grub Hub and Uber Eats, stated in a blog post that over 4.9 million people were affected by the breach. Those affected include customers, merchants, and workers who signed up for the app prior to April 5, 2018. The company states that at this point they do not have any evidence that those who signed up after the April 5^th date were compromised.

Sports fans hearts got crushed while others jumped with glee this past Sunday as they rooted for their favorite football players across the nation. Those who joined fantasy football leagues prior to the season starting were no exception. Thoughts raced through everyone’s heads as the games progressed. Did they pick the right players? What happens if their quarterback was benched for an injury? Did they do enough to ensure they picked the winning team?

“Let's work together to identify the ways we'll measure the effectiveness of my work,” Julie Igorevna, founder and digital superhero of Kur8 tells her new clients. Igorevna runs a digital marketing and PR boutique agency that enables tech start-ups to get their story heard. “We strive to help our clients find their creative voice through a variety of services.” So much of today’s marketing industry is driven by statistics that it practically goes hand and hand. Upon opening her agency, Igorevna knew she wanted to incorporate data in her business model to ensure that she could contribute to her clients’ success. “Our data shows that for every $1 spent on email marketing; $44 is made in return.”