Danielle Loughnane

Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has been working in the marketing and data science field since 2015. 

Black Friday was Exceptional

Consumers flocked to stores on Black Friday, retreated to their computers on Cyber Monday and knocked it out of the park on Small Business Saturday - combining their efforts to increase holiday sales by 4.2% over last year’s totals. But it was Small Business Saturday (the Saturday after Thanksgiving) that stole the show this weekend – and when the dust settled and the virtual shelves restocked – they had millennials to thank.

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Out of Sight- Out of Mind - Why Data Lakes are Vulnerable to Cyber Attacks

Data loss protection, anti-viruses, and endpoint security are just some of the technology available to defend against a cybersecurity attack. Organizations use these platforms to keep their existing data secure from potential threats. Often, this protection does not extend to information stored in data lakes. Because of this – information located in data lakes are vulnerable to attacks – a problem that hackers exploit when infiltrating data lakes.  

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'Winging it' Vs 'Statistical Reasoning' Part II: Why Statistics Can Fail

With a few more weeks to go in the NFL season I checked back in with Stephanie Martin and Matty Van Riper to see if the statistics they had used to pick their fantasy football teams at the beginning of the season were proving to be successful. Was their strategy of winging it or using statistics to pick their teams working or hindering their team’s performance?

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