Data analytics combined with artificial intelligence could be key to helping businesses understand their customers better, which will give them an edge, allowing them to provide their customers exactly what they want/need.

According to CIO, data is only valuable when it is analyzed. Unfortunately while big data analysis is being rolled out in the government there are still challenges to be faced in order to get the data the government has accumulated analyzed.

According to the Smart Data Collective, thanks to big data, corporate leaders have better insights into their business’ operations.