According to Market Watch, recent company acquisitions by both Google and Salesforce show that the companies are trying to keep up with Microsoft in the data analytics department.

Big data is everywhere, reports Datanami, but is it good, clean data? The prevalence of data doesn’t mean all of it is good or useful. Companies need to focus on collecting clean ‘Big Data’ that will actually be of use to them.

According to Forbes, as more and more companies acquire ‘Big Data’ the focus needs to be what do we do with it.