According to the Army Times, the Army is embracing the use of big data to help it recruit its latest batch of soldiers. 

The Army’s new Chicago-based marketing team is prepping for a new push harnessing big data analytics and the digital space to find potential soldiers

According to Quartz, while Cambridge Analytica might be gone their methods of data manipulation and physiological profiling are not.  

Cambridge Analytica, the most notorious practitioner of psychological profiling, has closed shop. Their methods aren’t about to die out so easily

Big data could be the answer to brick and mortar retailers payers, reports Tech Republic. 

As brick-and-mortar retailers continue to struggle against online competitors, some are seeking out services that leverage big data and personalization to increase e-commerce sales