According to the Enterprisers Project, big data won’t make your organization make its decisions any faster. 

Last week, I had coffee with a colleague who’s been working with a mid-sized organization on a big data initiative. 

Big data used in applications such as personalized pricing models can have a detrimental effect reports the Conversation. 

Mustafa loves good coffee. In his free time, he often browses high-end coffee machines that he cannot currently afford but is saving for. One day, travelling to a friend’s wedding abroad, he gets to sit next to another friend on the plane. When Mustafa complains about how much he paid for his ticket, it turns out that his friend paid less than half of what he paid, even though they booked around the same time.

Bio Data gathered isn’t available to all researchers, reports NPR. There are questions about how the data is made available for use. 

More than a million Americans have donated genetic information and medical data for research projects. But how that information gets used varies a lot, depending on the philosophy of the organizations that have gathered the data.