Estimated reading time: 0 minutes, 24 seconds
Better Data vs. Bigger Data
null
Companies invest heavily in big data each year, but what if the key was to invest in better data not bigger data, reports Mar Tech
Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time
News
All the news
Latest from News
- Discover the Impact of AI on the Banking Industry
- Unlocking the Power of Big Data: A Beginner's Guide to Understanding and Harnessing its Benefits
- Big Data Market Set to Skyrocket to $273.4 Billion by 2026 - Is Your Business Ready?
- Big Data: The Game-Changing Technology of the Future
- Unlock the Secrets of Big Data and Transform Your Store
Most Read
-
-
Mar 11 2019
-
Written by Danielle Loughnane
According to Kaggle, an online community for data scientists and…
-
-
-
Oct 26 2018
-
Written by Kim Del Fierro
In the age of digital technology, the biggest asset any…
-
-
-
Aug 26 2019
-
Written by Danielle Loughnane
Not everyone needs to be a data scientist, but every…
-
-
-
Jan 13 2019
-
Written by Danielle Loughnane
According to the Harvard Business Review, every company needs a…
-