Estimated reading time: 0 minutes, 24 seconds

Better Data vs. Bigger Data

null null

Companies invest heavily in big data each year, but what if the key was to invest in better data not bigger data, reports Mar Tech

Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time

Read 999 times
Rate this item
(0 votes)
News

All the news

Visit other PMG Sites:

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.