“Let's work together to identify the ways we'll measure the effectiveness of my work,” Julie Igorevna, founder and digital superhero of Kur8 tells her new clients. Igorevna runs a digital marketing and PR boutique agency that enables tech start-ups to get their story heard. “We strive to help our clients find their creative voice through a variety of services.” So much of today’s marketing industry is driven by statistics that it practically goes hand and hand. Upon opening her agency, Igorevna knew she wanted to incorporate data in her business model to ensure that she could contribute to her clients’ success. “Our data shows that for every $1 spent on email marketing; $44 is made in return.”

Paige Thompson was indicted on July 29, 2019 for allegedly stealing data from Capital One Financial Corp. Thompson is charged with gaining access to over one million credit card applications due to a misfiguration within the bank’s firewall settings that Thompson was able to infiltrate. The alleged theft took place on March 23^rd of this year when Thompson used a Tor browser to hide her identity and hack into the bank’s files. She was able to not only steal credit card applications but over 140 thousand social security numbers, 80 thousand bank account numbers, and approximately one million Canadian Social Insurance Numbers dating back from 2015.

Companies are investing in data capabilities within their organization as well as employees with data skills. Whether it is the ability to code, analyze reports, or visualizing data -having data experience has never been more important in the job market.