Analytics (96)
How Can Your Company Get the Most out of ROI
- Tuesday, 30 April 2019
- Analytics
- Written by Danielle Loughnane
How do you measure ROI? If I knew the answer I would be a billionaire. It’s a question that has haunted marketing departments for ages. ROI, or return on investment is a way for companies to use data to track how profitable an activity or campaign is. One would assume it would be easy- divide the campaign spend with the amount of business the campaign generated. Problem solved. End of article. Unfortunately, that’s not necessarily the case.
Read more...TV/Film Characters Breaking the Mold of What it Looks Like to Be a Data Scientist On Screen: Part 1
- Tuesday, 26 March 2019
- Analytics
- Written by Danielle Loughnane
Data scientists and programmers come in all different shapes, sizes, races, and genders. But if that’s true, why hasn’t Hollywood caught on yet? I don’t know about you but I’m sick of seeing programmers depicted as the twenty-something shy, nerdy guy whose a recluse or the quirky chick who can only be described as eccentric.
Read more...Three Steps to Monetizing Your Data through Customer Intelligence
- Tuesday, 05 February 2019
- Analytics
- Written by Andrew Wells and Kathy Chiang
How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. You need to create a unique customer experience that separates you from your competition. This could be your customer service, return policy, quality of your product or services, or designing a bespoke experience.
Read more...Why It’s Important To Take Control Of Your Data In Today’s Marketing
- Wednesday, 23 January 2019
- Analytics
- Written by Scott East
Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it.
Read more...Careers in Analytics: How to Succeed as a Growth Manager
- Sunday, 13 January 2019
- Analytics
- Written by Danielle Loughnane
According to the Harvard Business Review, every company needs a Growth Manager. A growth manager’s job combines data analysis, marketing, and product development to ensure that company is deploying products and campaigns that yield profitable results. It is the growth manager’s job to interpret these results and advise their peers on the successes and failures of a particular campaign in hopes to increase revenue.
Read more...Does Your Company Have a Low Analytics Maturity?
- Tuesday, 01 January 2019
- Analytics
- Written by Danielle Loughnane
Does your company have a low business intelligence (BI) and analytics maturity? According to an article published by Gartner earlier this month, there is an 87% chance that it does. The article entitled, “Organizations Have Low BI and Analytics Maturity”; Gartner investigates why so many companies have a limited BI maturity while including four different approaches to improve it.
Read more...From Data Scientist to Data Hero: Interview with Iron Viz Champion Timothy Vermeiren
- Sunday, 25 November 2018
- Analytics
- Written by Danielle Loughnane
Tableau’s 11th Annual Conference concluded another successful conference at the end of October in New Orleans. Attendees got to attend data inspired break-out sessions, Tableau training, as well as networking events. One of the main events was the Iron Viz Championship – a competition between three finalists armed with a dataset and tasked with making the best visualization. Did I mention it was all in front of a live audience? I got to talk to 2018’s Iron Viz Champion, Timothy Vermeiren and asked him more about the championship and why he thinks data visualization is so important.
Read more...Starting Out in Data Science
- Monday, 26 August 2019
- Analytics
- Written by Danielle Loughnane
Not everyone needs to be a data scientist, but every company should utilize data to understand their business better. I spoke to Chad Rummel, Executive Director of the Society for Personality and Social Psychology (SPSP) about what data means to him and how his organization is using statistics to succeed.
Read more...Tableau Conference: Why 2018 was the Best Year Yet
- Monday, 11 February 2019
- Analytics
- Written by Danielle Loughnane
On October 22nd, 17,000 data analysts, data scientists, and developers descended on New Orleans for good music, delicious food and Tableau’s 11th annual conference. For the past 10 years Tableau has put together a data conference that brings together the Big Data community for four days of training, workshops, and networking.
Read more...Four Steps to Make Your Business Intelligence Teams More Relevant
- Friday, 26 October 2018
- Analytics
- Written by Andrew Wells and Kathy Chiang
The world of analytics is changing. Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend has evolved due to several factors including:
Read more...
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Mar 11 2019
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Written by Danielle Loughnane
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Oct 26 2018
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Written by Kim Del Fierro
In the age of digital technology, the biggest asset any…
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Aug 26 2019
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Written by Danielle Loughnane
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Jan 13 2019
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Written by Danielle Loughnane
According to the Harvard Business Review, every company needs a…
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