Going by what we keep hearing about big data, professionals and evangelists of this technology make it feel simple as if businesses can just take off as soon as they implement it. However, the truth is actually the opposite. Big data may not show results as soon as you implement it. Rather, it demands patience since it may take some time and perseverance for the data to be collected and used in what the initial intention was. It takes time to separate the useful information from data, prioritize, visualize and extract insights needed to make business decisions.