In today's digital world, the term "Big Data" has become a buzzword, referring to the massive amounts of information generated and collected. But is this technology still relevant or has its hype faded? Let's take a closer look at the rise of Big Data and its impact on various industries.

Applied Big Data is a practice that uses new Big Data computing techniques, platforms, and tools to solve problems that would be impossible to solve without massive amounts of data and the computing power to handle it. Alexei Agratchev, Co-Founder and CEO of RetailNext, explains how stores can use Applied Big Data to gain insights into customer behavior, optimize operations, and increase profits. He also discusses the importance of data security and privacy.

A new report from MarketsandMarkets™ estimates that the global Big Data market size is projected to grow from USD 162.6 billion in 2021 to 273.4 USD billion in 2026, at a Compound Annual Growth Rate (CAGR) of 11.0%. This research report categorizes the Big Data Market to forecast revenues, analyze trends, and explore Component, Deployment Mode, Organization Size, Business Function, Industry Vertical (BFSI, Manufacturing, Healthcare & Life Sciences) and Region. Major Big Data companies include IBM, Google, Oracle, Microsoft, SAS, SAP, Alteryx, TIBCO, Cloudera, Teradata, AWS, Informatica, Sisense, Salesforce, HPE, Qlik, Splunk, VMware, Accenture, Ataccama, COGITO, Centerfield, RIB datapine, Fusionex, BigPanda, Bigeye, Imply, Rivery, YugabyteDB, Airbyte, Cardagraph, Firebolt, and Syncari. These market players have adopted various growth strategies, such as partnerships, collaborations, and new product launches, to expand their offerings.