Many positive things have been said about big data. The increasing adoption of big data among organizations has however shown the downsides of this concept and technologies associated with it. Legal confidentiality is one of the areas that is under threat from big data. In the rush to embrace big data and opportunities that come along with it, we must never forget where we have come from. For instance, back in the early days of the dotcom boom, many internet businesses failed to address the most basic of things. For example, many forgot to secure their assets by following the correct legal procedures and intellectual property rights. As such, many lost their innovations.