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Is Big Data Just Hype

Is Big Data Just Hype Markus Winkler

Is big data really living up to its hype, reports Forbes.

In a May 2011 special research report, Big data: The next frontier for innovation, competition, and productivity, the management consulting firm McKinsey put forth the case that “Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.”

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