Big data (222)
Big Data is helping Alex's Lemonade Stand Foundation Fight Childhood Cancer
- Tuesday, 22 October 2019
- Big data
- Written by Danielle Loughnane
Data isn’t solely used by data scientists and analysts anymore. Data is a currency that’s being monetized by marketers, recruiters, and sales managers to influence decision makers and stakeholders. One research organization understands this all too well. The need to analyze and interpret big data is now bleeding into the medical research field in hopes to drive results that will eventually lead to a cure for childhood cancers.
Read more...New Frontier Data Solidifies Role in Cannabis-Related Data with Two Acquisitions
- Tuesday, 15 October 2019
- Big data
- Written by Danielle Loughnane
New Frontier Data, the leader in marijuana- based market research just expanded their presence in the cannabis community by acquiring not one but two different marijuana centered organizations. The DC-based company announced last week that they had acquired Zefyr – a data discovery platform for approximately $10 million. The merger creates what the companies call the “first marketing tech solution of its kind” in the industry.
Read more...Is Big Data a Threat to Legal Confidentiality?
- Tuesday, 08 October 2019
- Big data
- Written by Scott Koegler
Many positive things have been said about big data. The increasing adoption of big data among organizations has however shown the downsides of this concept and technologies associated with it. Legal confidentiality is one of the areas that is under threat from big data. In the rush to embrace big data and opportunities that come along with it, we must never forget where we have come from. For instance, back in the early days of the dotcom boom, many internet businesses failed to address the most basic of things. For example, many forgot to secure their assets by following the correct legal procedures and intellectual property rights. As such, many lost their innovations.
Read more...DoorDash Announces Data Breach Effecting Nearly 5 Million People
- Sunday, 29 September 2019
- Big data
- Written by Danielle Loughnane
DoorDash announced last Thursday that they were the victims of a data breach which occurred on May 4, 2019. The food delivery business, whose competition includes Grub Hub and Uber Eats, stated in a blog post that over 4.9 million people were affected by the breach. Those affected include customers, merchants, and workers who signed up for the app prior to April 5, 2018. The company states that at this point they do not have any evidence that those who signed up after the April 5th date were compromised.
Read more...'Winging it' Vs 'Statistical Reasoning' in Fantasy Football
- Sunday, 08 September 2019
- Big data
- Written by Danielle Loughnane
Sports fans hearts got crushed while others jumped with glee this past Sunday as they rooted for their favorite football players across the nation. Those who joined fantasy football leagues prior to the season starting were no exception. Thoughts raced through everyone’s heads as the games progressed. Did they pick the right players? What happens if their quarterback was benched for an injury? Did they do enough to ensure they picked the winning team?
Read more...Data: Integral Part of the Marketing Industry
- Tuesday, 13 August 2019
- Big data
- Written by Danielle Loughnane
“Let's work together to identify the ways we'll measure the effectiveness of my work,” Julie Igorevna, founder and digital superhero of Kur8 tells her new clients. Igorevna runs a digital marketing and PR boutique agency that enables tech start-ups to get their story heard. “We strive to help our clients find their creative voice through a variety of services.” So much of today’s marketing industry is driven by statistics that it practically goes hand and hand. Upon opening her agency, Igorevna knew she wanted to incorporate data in her business model to ensure that she could contribute to her clients’ success. “Our data shows that for every $1 spent on email marketing; $44 is made in return.”
Read more...The Dangers of Data Without Leadership
- Monday, 12 August 2019
- Big data
- Written by John-David McKee
Data can help a company create competitive advantages, enhance customer service, improve marketing efforts, and develop efficiencies within the company. Data can also be misused, mishandled and cause expensive and sometimes irrevocable mistakes. As with anything powerful, data can be dangerous if not understood and integrated effectively…and this must start at the top. Executives are embracing the data explosion that’s growing exponentially from industries such as platform data solutions, serverless computing data management, machine learning, IoT, and numerous other fields. Dun & Bradstreet found recently that 63% of business leaders saying that data has helped them mitigate risks.
Read more...Over 106 million customers affected by Capital One's Data Breach
- Tuesday, 30 July 2019
- Big data
- Written by Danielle Loughnane
Paige Thompson was indicted on July 29, 2019 for allegedly stealing data from Capital One Financial Corp. Thompson is charged with gaining access to over one million credit card applications due to a misfiguration within the bank’s firewall settings that Thompson was able to infiltrate. The alleged theft took place on March 23rd of this year when Thompson used a Tor browser to hide her identity and hack into the bank’s files. She was able to not only steal credit card applications but over 140 thousand social security numbers, 80 thousand bank account numbers, and approximately one million Canadian Social Insurance Numbers dating back from 2015.
Read more...Careers in Analytics: How to Succeed as a Performance Analyst
- Tuesday, 09 July 2019
- Big data
- Written by Danielle Loughnane
Companies are investing in data capabilities within their organization as well as employees with data skills. Whether it is the ability to code, analyze reports, or visualizing data -having data experience has never been more important in the job market.
Read more...Don't make any of these mistakes with your big data
- Monday, 01 July 2019
- Big data
- Written by Scott Koegler
Going by what we keep hearing about big data, professionals and evangelists of this technology make it feel simple as if businesses can just take off as soon as they implement it. However, the truth is actually the opposite. Big data may not show results as soon as you implement it. Rather, it demands patience since it may take some time and perseverance for the data to be collected and used in what the initial intention was. It takes time to separate the useful information from data, prioritize, visualize and extract insights needed to make business decisions.
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