According to CNBC, big data firm Databricks is drawing the attention of Google and Amazon. 

Databricks, a start-up whose software helps companies quickly process large sets of data and get it ready for analysis, said Monday it has raised $1 billion in fresh cash, including from a few prominent corporate investors.

According to the Acme Packing Company, big data helps get to the heart of favorite team stats.

Every year the NFL runs a contest for stat nerds everywhere, known as the Big Data Bowl. They provide the data, the rules, the question, and $100,000 in prize money.

According to EPS News, big data could play a key role in preventing fraud. 

Technology has been the leading weapon in brand owners’ arsenal for fighting counterfeit components and products. Big data and analytics, automated monitoring and removal services, blockchain, modular customization and intra-component communication are currently generating interest among industry leaders and their supply-chain partners, according to the Alliance for Gray Market and Counterfeit Abatement (AGMA).