Data is the most valuable resource in any industry in today’s world. This is the reason why big data and data analytics are some of the most active topics you are likely to come across when you open the social media platform of your choice or search engines, all are awash with advertisements on these areas. With this importance, new tools and data collection methods are coming up almost weekly to enable people in different industries to collect data and use them to make informed decisions. Big data analytics allow us to find relationships through patterns in different aspects that have been impossible using traditional approaches.