Not everyone needs to be a data scientist, but every company should utilize data to understand their business better. I spoke to Chad Rummel, Executive Director of the Society for Personality and Social Psychology (SPSP) about what data means to him and how his organization is using statistics to succeed.

Colleagues think of data analysis much in the same way they think about marketing. Which is everyone thinks they are data analysts. With little to no practice they can put together graphs and visualize data at the drop of a hat. When interviewing Dave from accounting he made sure you knew that he has Tableau reader on his desktop which totally means he’s one step away from Tableau certification. Karen from Sales also discussed her extensive knowledge when it came to Excel. Yes, that same Karen who emailed you a month ago and asked how a pivot table worked.