Big data is now a topic of discussion in many boardrooms where most organizations believe that if they collect all data from different streams into their companies, they can apply analytics and they will, without doubt, gain significant value from it. However, although big data can have a massive impact on your business if data is gathered and used appropriately, it can also present a challenge if too much data is collected without regard to verifying accuracy. This article highlights reasons why you need to scale back your big data in favor of accuracy to realize better results.