Is your company a data company? Whether you actually sell software that monitors data or run a brick and mortar store, the answer is yes. Monetizing data a business already collects can significantly increase a company’s revenue.  Gartner defines Data Monetization as “using data for quantifiable economic benefit.”  Whether that entails selling your findings to third party sources or using this intelligence to create a more efficient product is up to the organization itself.

Does your company have a low business intelligence (BI) and analytics maturity? According to an article published by Gartner earlier this month, there is an 87% chance that it does. The article entitled, “Organizations Have Low BI and Analytics Maturity”; Gartner investigates why so many companies have a limited BI maturity while including four different approaches to improve it.