New Frontier Data, the leader in marijuana- based market research just expanded their presence in the cannabis community by acquiring not one but two different marijuana centered organizations. The DC-based company announced last week that they had acquired Zefyr – a data discovery platform for approximately $10 million. The merger creates what the companies call the “first marketing tech solution of its kind” in the industry.

On Monday morning, the tech world got shaken up when Salesforce announced they had acquired data visualization software, Tableau for a whopping $15.7 billion. “We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers,” co-CEO of Salesforce Marc Benioff said in a statement after the announcement. What started off as strictly a CRM (Customer Relationship Management) platform, it’s clear that Salesforce is looking to expand their influence to other industries such as data analysis – creating a product that has everything a company needs all in one software.