Amazon has become one of the most successful e-commerce companies in the world, and a big part of its success is due to its effective use of Big Data. Big Data is an enormous volume of data that businesses can use to gain valuable insights, make informed decisions, and improve their operations. Amazon has embraced the power of Big Data and uses it to gain a competitive edge in the e-commerce landscape. Amazon collects and analyzes data in various ways, such as tracking customer behavior, analyzing customer reviews, and using predictive analytics. This data is then used to improve customer experience, optimize operations, and develop new products and services. Amazon's Big Data strategy has been a major factor in its success and has enabled it to remain a leader in the e-commerce industry.