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Better Data vs. Bigger Data

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Companies invest heavily in big data each year, but what if the key was to invest in better data not bigger data, reports Mar Tech

Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time

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