Data: Integral Part of the Marketing Industry

“Let's work together to identify the ways we'll measure the effectiveness of my work,” Julie Igorevna, founder and digital superhero of Kur8 tells her new clients. Igorevna runs a digital marketing and PR boutique agency that enables tech start-ups to get their story heard. “We strive to help our clients find their creative voice through a variety of services.” So much of today’s marketing industry is driven by statistics that it practically goes hand and hand. Upon opening her agency, Igorevna knew she wanted to incorporate data in her business model to ensure that she could contribute to her clients’ success. “Our data shows that for every $1 spent on email marketing; $44 is made in return.”

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4 Ways Marketers Can Ensure They Learn The Right Lessons From Data

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention.

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Why It’s Important To Take Control Of Your Data In Today’s Marketing

Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it.

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Careers in Analytics: How to Succeed as a Growth Manager

According to the Harvard Business Review, every company needs a Growth Manager. A growth manager’s job combines data analysis, marketing, and product development to ensure that company is deploying products and campaigns that yield profitable results. It is the growth manager’s job to interpret these results and advise their peers on the successes and failures of a particular campaign in hopes to increase revenue.

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